In the age of social media, marketing has moved into the online world with free options like Facebook and Twitter to get the word out about one’s service/product. At 500Gallons, we figured that users who have adopted sustainable practices should have one such marketing opportunity. Here’s an account of one such customer who’s seen a 75%
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loyalty using our Marketing page.
When Amia Bakery recognized the value and the sheer opportunity
of embracing Sustainability, 500Gallons became an ideal vehicle for the ride. A slew of actions were recommended
based on their operations. A couple of them were chosen by the customer as they figured replacing plastic/polystyrene to-go containers with bio-degradable options was the right thing to do.
Anh Tran, the co-owner, who was in the hi-tech industry in
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his previous avatar before moving into greener pastures (food business), was technically well-initiated. This meant, our online tool automatically excited him and the Marketing page seemed like a good tool to use. Once the recommendations were bookmarked in the system, he began working on them based on their prioritization.
Low-hanging, high visibility items like ‘replacing to-go cutlery/containers with bio-degradable options’ were completed in a short time. And the marketing tool is a great way to keep a track of these actions and their status.
True to their commitment, they completed some more actions and the tool provided rewards for the work done! The marketing page was posted in print as an active branding setup in the cafe.
Through SMS, email and in-person, we saw a dramatic increased their ‘kudos‘ from their customers. Loyal customers and first-time visitors alike, appreciated the efforts taken by their favorite cafe towards a better tomorrow.
Eventually, Amia saw a 75% savings by switching to bulk sugar usage and positive feedback from customers. The marketing page made a crucial contribution towards spreading the word about the restaurant’s Sustainable actions.